Author: Sohail Qamar

scareware

What is Scareware?

Scareware is a term that is frequently used to refer to a cyberattack tactic that scares people into visiting bogus or infected websites or downloading malicious software (malware). Scareware may manifest itself in the form of pop-up advertisements that appear on a user’s computer or via spam email attacks.

Scareware attacks are frequently launched via pop-up messages that appear on the user’s screen, informing them that their computer or files have been infected and then offering a solution. This social engineering technique is used to scare people into paying for software that ostensibly solves the “problem.” However, scareware, rather than resolving an issue, contains malware designed to steal the user’s personal data from their device.

Scareware can also be distributed via spam email, where users are duped into purchasing worthless goods or services. The information that hackers successfully steal is then used to expand their criminal enterprise, which is primarily focused on identity theft.

Ads and Pop-ups

So, what is scareware and how does it work? Typically, through rogue security providers’ pop-up ads that appear to be legitimate but aren’t. Advanced Cleaner, System Defender, and Ultimate Cleaner are examples of rogue scareware or fake software to avoid.

Scareware advertisements, which appear in front of open applications and browsers, are designed to make computer users believe they have a serious problem with their device. Pop-up warnings inform users that their computer has been infected with dangerous viruses that could cause it to malfunction or crash. Some scareware advertisements claim to scan the user’s device and then display hundreds of viruses that are allegedly present but are actually fake results. The scarier or more shocking an ad pop-up sounds, the more likely the claims it makes are scareware.

Scareware is also characterized by a sense of urgency. Hackers try to persuade users that a supposedly malfunctioning device necessitates immediate action, then urge them to install the program as soon as possible. As a result, be wary of any advertisement that requires the user to act immediately. It’s almost certainly scareware.

Scareware ad pop-ups, on the other hand, can be particularly difficult to remove from a user’s device. Hackers want the fake software to stay on a user’s screen as long as possible, so they make the close button difficult to find and display even more fake warnings when the user does.

How to Protect Yourself from Scareware?

The most effective way for users to avoid scareware is to only use software from legitimate, well-known, and well-respected providers. It’s also critical to avoid the so-called “click reflex.” In other words, ignore any unexpected pop-up ads, virus warnings, or invitations to download free software from an untrustworthy source.

If your device is infected with scareware, never click the “download” button and always close the ad carefully. Rather than attempting to click on the pop-up ad, it is preferable to simply close the web browser. On a Windows device, use Control-Alt-Delete to open the Force Quit window, and on a Mac, use Command-Option-Escape to open the Force Quit window. If that doesn’t work, force the device to shut down.

Another option is to use software such as pop-up blockers and URL filters to prevent users from receiving messages about fake or malicious software. Users will also be protected from scareware by using legitimate antivirus software, network firewalls, and web security tools. To provide effective protection against scareware and other types of malware, these tools must be kept up to date at all times.

Organizations can assist employees in avoiding scareware by providing regular training on how to recognize suspicious activity or software. Users must be on the lookout for telltale signs of a cyberattack, such as suspicious pop-up ads and email messages.

Scareware Removal

Scareware warnings and pop-up advertisements indicate that a user’s computer has been infected with malware. Scareware and other forms of malware must be removed with a third-party removal tool that can remove all signs of the virus infection, followed by re-enabling the antivirus software that the scareware bypassed or disabled in order to carry out its purpose.

The software provider’s latest patches and security measures must be installed on the computer and all software on the device.

Examples of Scareware

In 2010, the Minneapolis Star Tribune newspaper’s website began serving Best Western advertisements that directed users to bogus websites that infected their devices with malware. The attack displayed pop-up advertisements informing users that their device had been infected and that the only way to remove it was to download $49.95 software. Before being apprehended, the attackers amassed a total of $250,000.

Other types of scareware are device-specific. For instance, Mac Defender is an early form of malware directed at Mac devices, while Android Defender is scareware or phony antivirus software directed at Android phones.

How do I know if I have a fake virus?

Scareware is typically used to infect a computer with malicious software. Numerous unwanted pop-up ads or error messages, unexpected freezes, crashes, or restarts, icons appearing unexpectedly on the desktop, sudden device or file lockouts, a computer suddenly running slowly, and web browsers being set to a new homepage or with new toolbars are all telltale signs that a virus is present on a device.

Reputable software vendors and antivirus vendors do not employ scare tactics to compel users to download their products. As a general rule, avoid any software advertisement that sounds malicious or threatening and attempts to scare the user into downloading it.

grace cpu

NVIDIA GRACE CPU

The NVIDIA GRACE chip is an Arm Neoverse-based CPU designed for AI infrastructure and high-performance computing. It has the highest performance and twice as much memory bandwidth and energy efficiency as today’s best server chips.

The NVIDIA Grace CPU Superchip is made up of two CPU chips that are linked together using NVLink-C2C, a new high-speed, low-latency chip-to-chip interconnect.

The Grace CPU Superchip is a companion to NVIDIA’s first CPU-GPU integrated module, the Grace Hopper Superchip, which was announced last year and is designed to run large-scale HPC and AI applications alongside an NVIDIA HopperTM architecture-based GPU. The underlying CPU architecture, as well as the NVLink-C2C interconnect, are identical on both superchips.

The Grace CPU Superchip combines the highest performance, memory bandwidth, and NVIDIA software platforms into a single chip that will shine as the AI infrastructure’s CPU.

Grace CPU Superchip packs 144 Arm cores into a single socket for industry-leading performance on the SPECrate2017 int base benchmark, with an estimated performance of 740. As estimated in NVIDIA’s labs with the same class of compilers, this is more than 1.5x higher than the dual-CPU shipping with the DGX A100.

Grace CPU Superchip’s innovative memory subsystem, which consists of LPDDR5x memory with Error Correction Code for the best balance of speed and power consumption, also provides industry-leading energy efficiency and memory bandwidth. The LPDDR5x memory subsystem provides twice the bandwidth of traditional DDR5 designs, at 1 terabyte per second, while consuming significantly less power, with the entire CPU and memory consuming only 500 watts.

The Grace CPU Superchip is built on Armv9, the most recent data center architecture. The Grace CPU Superchip combines the highest single-threaded core performance with support for Arm’s new generation of vector extensions, bringing immediate benefits to a wide range of applications.

NVIDIA’s computing software stacks, including NVIDIA RTX, NVIDIA HPC, NVIDIA AI, and Omniverse, will all run on the Grace CPU Superchip. Customers can configure servers with the Grace CPU Superchip and NVIDIA ConnectX-7 NICs as standalone CPU-only systems or as GPU-accelerated servers with one, two, four, or eight Hopper-based GPUs, allowing them to optimize performance for their specific workloads while maintaining a single software stack.

With its highest performance, memory bandwidth, energy efficiency, and configurability, the Grace CPU Superchip will excel at the most demanding HPC, AI, data analytics, scientific computing, and hyperscale computing applications.

The Grace CPU Superchip’s 144 cores and 1TB/s memory bandwidth will give CPU-based high-performance computing applications unprecedented performance. HPC applications are compute-intensive, requiring the most powerful cores, the fastest memory bandwidth, and the appropriate memory capacity per core to achieve the best results.

selinux

What is SELinux?

Security-Enhanced Linux (SELinux) is a Linux® security architecture that gives administrators more control over who can access the system. It was initially developed as a series of patches to the Linux kernel using Linux Security Modules by the United States National Security Agency (NSA) (LSM).

In 2000, SELinux was released to the open-source community, and in 2003, it was integrated into the upstream Linux kernel.

How does SELinux work?

SELinux defines access controls for a system’s applications, processes, and files. To enforce the access permitted by a policy, it employs security policies, a set of rules that tell SELinux what can and cannot be accessed.

When an application or process, known as a subject, requests access to an object, such as a file, SELinux checks with an access vector cache (AVC), where permissions for subjects and objects are cached.

If SELinux cannot make an access decision based on cached permissions, it sends the request to the security server. The security server examines the app’s or process’s security context and the file. The SELinux policy database is used to apply security context. Permission is either granted or denied at this point.

If permission is denied, an “avc: denied” message will appear in /var/log.messages.

How to configure SELinux?

You can configure SELinux to protect your system in a variety of ways. Targeted policy or multi-level security are the most common (MLS).

The default option is targeted policy, covering a wide range of processes, tasks, and services. MLS is a complex system that is typically used only by government agencies.

The /etc/sysconfig/selinux file can tell you what your system is supposed to be running at. A section of the file will show you whether SELinux is in permissive mode, enforcing mode, or disabled and which policy is supposed to be loaded.

SELinux labeling and Type Enforcement

The essential concepts for SELinux are type enforcement and labeling.

SELinux functions as a labeling system, which means that all files, processes, and ports in a system are assigned an SELinux label. Labels are a logical way of categorizing things. During boot, the kernel manages the labels.

User:role:type:level is the format for labels (level is optional). More advanced SELinux implementations, such as MLS, user, role, and level are used. For targeted policy, the label type is the most important.

To enforce a system-defined policy, SELinux employs type enforcement. Type enforcement is a component of a SELinux policy that specifies whether a process running with a specific type can access a file labeled with a particular type.

How to Enable SELinux

If your environment doesn’t have SELinux, you can enable it by editing /etc/selinux/config and setting SELINUX=permissive. You don’t want to set SELinux to enforcing right away because the system will most likely have things mislabeled that will prevent the system from booting.

By creating an empty file named.autorelabel in the root directory and rebooting, you can force the system to relabel the filesystem automatically. Set SELinux to enforcing with /etc/selinux/config and reboot, or run setenforce 1 after everything has been relabeled. If the system has too many errors, you should reboot in permissive mode for the boot to succeed.

If a sysadmin is not comfortable with the command line, graphic tools for managing SELinux are available.

SELinux is a built-in security layer in Linux distributions that adds an extra layer of security to your system. It should be left to protect your system if it is ever hacked.

Discretionary Access Control (DAC) vs. mandatory Access Aontrol (MAC)

DAC has traditionally been used on Linux and UNIX systems. SELinux is an example of a Linux MAC system.

DAC assigns owners to files and processes. You can have a user own a file, a group own a file, or someone else own a file. On their files, users can change permissions.

With a DAC system, the root user has complete access control. You can access any other user’s files or do whatever you want on the system if you have root access.

HOWEVER, on MAC systems, such as SELinux, access is controlled by administrative policy. Even if your home directory’s DAC settings are changed, a SELinux policy that prevents another user or process from accessing the directory will keep your system safe.

You can be very specific with SELinux policies and cover a lot of processes. SELinux allows you to limit access between users, files, and directories, among other things.

How to Resolve SELinux Errors

When you get a SELinux error, a problem needs to be fixed. It’s most likely one of these four common issues:

  • The labels are wrong.

If your labeling is incorrect, you can use the tools to fix the labels.

  • A policy needs to be fixed.

This could mean that you need to inform SELinux about a change you’ve made, or you might need to adjust a policy. You can fix it using booleans or policy modules.

  • There is a bug in the policy.

It could be that a bug exists in the policy that needs to be addressed.

  • The system has been broken into.

Although SELinux can protect your systems in many situations, there is still the possibility of a system being compromised. Take action right away if you suspect this is the case.

Booleans?

In SELinux, booleans are on/off switches for functions. SELinux capabilities can be turned on or off using hundreds of settings, many already predefined. By running getsebool -a, you can see which booleans have already been set in your system.

path tracing

What is Path Tracing?

Turn on the television. Open your preferred streaming service. Get yourself a Coke. A demonstration of our time’s most important visual technology can be found right in your living room.

Path tracing has swept through visual media, propelled by an explosion in computing power over the last decade and a half.

It has propelled the art of animation to new heights by bringing big effects to the biggest blockbusters, casting subtle light and shadow on the most immersive melodramas, and bringing significant impacts to the biggest blockbusters.

More is on the way.

Path tracing is now available in real-time, allowing users to interact with interactive, photorealistic 3D environments, including dynamic light and shadow, reflections, and refractions.

What exactly is path tracing? Its central concept is simple: it connects innovators in the arts and sciences over a millennium.

Difference Between Rasterization and Ray Tracing?

Let’s start by defining some terms and how they’re used today to create interactive graphics, which are graphics that react in real-time to user input, such as in video games.

path tracing ray tracing

The first is rasterization, a technique that creates an image from a single point of view. It has always been at the heart of GPUs. NVIDIA GPUs today can produce over 100 billion rasterized pixels per second. Rasterization is therefore ideal for real-time graphics, such as gaming.

Compared to rasterization, ray tracing is a more powerful technique. It can determine what is visible from many different points, in many different directions, rather than being limited to what is visible from a single point. NVIDIA GPUs have provided specialized RTX hardware to accelerate this complex computation since the NVIDIA Turing architecture. A single GPU today is capable of tracing billions of rays per second.

The ability to trace all of those rays allows for a much more accurate simulation of how light scatters in the real world than is possible with rasterization. However, we must still address the issues of how we will simulate light and how we will transfer that simulation to the GPU.

What is Ray Tracing?

Understanding how we got here will help us better answer that question.

NVIDIA vice president of graphics research David Luebke likes to start the story in the 16th century with Albrecht Dürer, one of the most important figures of the Northern European Renaissance, who replicated a 3D image on a 2D surface using string and weights.

Dürer dedicated his life to bridging the gap between classical and contemporary mathematics and the arts, achieving new levels of expressiveness and realism.

durer

Dürer was the first to describe ray tracing in his Treatise on Measurement, published in 1538. The simplest way to grasp the concept is to look at Dürer’s description.

Consider how the world we see around us is illuminated by light.

Imagine tracing those rays of light backward from the eye to the objects that light interacts with using a piece of string like the one Dürer used. That’s how ray tracing works.

More than 400 years after Dürer’s death, IBM’s Arthur Appel demonstrated how ray tracing could be applied to computer graphics by computing visibility and shadows in 1969, more than 400 years after Dürer’s death.

A decade later, Turner Whitted was the first to demonstrate how this concept could capture reflection, shadows, and refraction, showing how a seemingly simple idea could enable much more sophisticated computer graphics. In the years that followed, progress was quick.

Robert Cook, Thomas Porter, and Loren Carpenter of Lucasfilm detailed how ray tracing could incorporate many standard filmmaking techniques previously unattainable in computer graphics, such as motion blur, depth of field, penumbras, translucency, and fuzzy reflections, in 1984.

Caltech professor Jim Kajiya’s crisp, seven-page paper, “The Rendering Equation,” introduced the path-tracing algorithm, which makes it possible to represent how light accurately scatters throughout a scene, and connected computer graphics with physics via ray tracing.

What is Path Tracing?

Kajiya took an unlikely source of inspiration for path tracing: the study of radiative heat transfer or how heat spreads throughout an environment. He developed the rendering equation, which describes how light travels through the air and scatters from surfaces, using ideas from that field.

Although the rendering equation is simple, it is challenging to solve. Complex computer graphics scenes are common today, with billions of triangles not uncommon. The rendering equation cannot be solved directly, which led to Kajiya’s second crucial innovation.

Kajiya demonstrated how to solve the rendering equation using statistical techniques: even if it can’t be solved directly, it can be solved along the paths of individual rays. Photorealistic images are possible if it is solved along the path of enough rays to approximate the lighting in the scene accurately.

And how does the rendering equation get solved along a ray’s path? Ray tracing is a technique for calculating the distance between two points.

Monte Carlo integration is a statistical technique used by Kajiya that dates back to the 1940s when computers were first introduced. Developing better Monte Carlo algorithms for path tracing is still a work in progress; NVIDIA researchers are at the forefront of this field, regularly publishing new techniques that improve path tracing efficiency.

Kajiya outlined the fundamental techniques that would become the standard for generating photorealistic computer-generated images by combining these two ideas — a physics-based equation for describing how light moves around a scene — and using Monte Carlo simulation to help choose a manageable number of paths back to a light source.

His approach transformed a field dominated by a variety of disparate rendering techniques into one that could use simple, powerful algorithms to reproduce a wide range of visual effects with stunning levels of realism because it mirrored the physics of how light moved through the real world.

Path Tracing Makes it to the Big Screen

Path tracing was regarded as an elegant technique — the most accurate approach known — in the years following its introduction in 1987, but it was utterly impractical. Even though the images in Kajiya’s original paper were only 256 by 256 pixels, rendering them took over 7 hours on an expensive mini-computer that was far more powerful than most people’s computers.

However, as computing power grew exponentially as a result of advances that allowed chipmakers to double the number of transistors on microprocessors every 18 months, Moore’s law — which described the exponential increase in computing power as a result of advances that allowed chipmakers to double the number of transistors on microprocessors every 18 months — the technique became more and more practical.

Ray tracing was first used to enhance computer-generated imagery in movies like 1998’s A Bug’s Life, and it has since been used in an increasing number of films. Monster House, the first entirely path-traced film, stunned audiences in 2006. Arnold, a software co-developed by Solid Angle SL (since acquired by Autodesk) and Sony Pictures Imageworks, was used to render it.

The film was a box office success, grossing over $140 million worldwide. It also opened people’s eyes to the possibilities of a new generation of computer animation. More movies began to use the technique as computing power improved, resulting in images often indistinguishable from those captured by a camera.

The issue is that rendering a single image still takes hours, and large clusters of servers, known as “render farms,” must continuously render images for months to create a complete movie. Bringing that to real-time graphics would be a huge step forward.

In terms of gaming, how does this look?

The idea of path tracing in games was unthinkable for many years. While many game developers would agree that path tracing would be desirable if it provided the performance required for real-time graphics, the performance was so far off that path tracing appeared unattainable.

However, as GPUs have become faster and faster, and now that RTX hardware is widely available, real-time path tracing is becoming a reality. Games have started by putting ray tracing to work in a limited way, similar to how movies began by incorporating some ray-tracing techniques before switching to path tracing.

At the moment, a growing number of games are ray traced in some way. They combine ray-tracing effects with traditional rasterization-based rendering techniques.

So, in this context, what does path traced mean? It could imply a combination of techniques. The primary ray could be rasterized, and then the lighting for the scene could be path traced.

Path tracing uses ray tracing as one component of a larger light simulation system to simulate the true physics of light. Rasterization is the same as shooting a single set of rays from a single point and stopping when they hit something. Ray tracing takes this a step further, casting rays in any direction from multiple points.

This means that all lights in a scene are sampled stochastically — using Monte Carlo or other techniques — for both direct and global illumination, lighting rooms, or environments with indirect lighting.

Rather than tracing a ray back through a single bounce, as Kajiya suggested, rays would be traced back through multiple bounces, presumably back to their light source.

A few games have already done so, and the results are incredible.

Microsoft has released a Minecraft plugin that uses path tracing.

Quake II, the classic shooter often used as a sandbox for advanced graphics techniques, can now be full path traced thanks to a new plugin.

More needs to be done. And game developers will need to know that their customers have the necessary computing power to enjoy path-traced gaming.

Gaming is the most challenging visual computing project of all, as it necessitates both high visual quality and the ability to interact with fast-twitch gamers.

Expect the techniques developed here to permeate all aspects of our digital lives.

Path Tracing Future

Putting path tracing to work is the next logical step as GPUs become more powerful.

With tools like Autodesk’s Arnold, Chaos Group’s V-Ray, or Pixar’s Renderman — and powerful GPUs — product designers and architects can generate photorealistic mockups of their products in seconds to collaborate more effectively and avoid costly prototyping.

Ray tracing has been proven by architects and lighting designers who use it to simulate how light interacts with their designs.

Video games are the next frontier for ray tracing and path tracing as GPUs offer more computing power.

In 2018, NVIDIA unveiled NVIDIA RTX, a ray-tracing technology that gives game developers real-time, movie-quality rendering.

NVIDIA RTX supports ray-tracing through various interfaces, thanks to a ray-tracing engine that runs on NVIDIA Volta and Ampere architecture GPUs.

Furthermore, NVIDIA has teamed up with Microsoft to provide full RTX support through Microsoft’s new DirectX Raytracing (DXR) API.

Since then, NVIDIA has continued to develop NVIDIA RTX technology as more game developers create games that use real-time ray tracing.

Real-time path tracing is also supported in Minecraft, transforming the blocky, immersive world into immersive landscapes awash in light and shadow.

More is on the way thanks to more powerful hardware and the proliferation of software tools and related technologies.

As a result, digital experiences such as games, virtual worlds, and even online collaboration tools will have the cinematic quality of a Hollywood blockbuster.

Don’t get too comfortable. What you’re seeing from the comfort of your living room couch is just a taste of what’s to come in the world.

phishing

What is Phishing? Types, Examples and Preventive Measures

Sending phony emails that appear to come from a reputable source is phishing. In most cases, this is done via email. The goal is to steal sensitive information, such as credit card and login information, or to infect the victim’s computer with malware. To protect yourself from phishing, you need to be familiar with this type of attack.

What is Phishing?

Fake communications that appear to come from an authentic source but which can infiltrate all types of data sources, are known as “phishing attacks.” Attackers have the ability to gain access to your online accounts and personal data, modify and compromise connected systems (such as point of sale terminals and order processing systems), and even hijack entire computer networks until a ransom is paid.

It’s not uncommon for cybercriminals to be content simply with stealing your credit card number and other personal information. It is also possible that phishing emails are sent to gather sensitive information about an organization’s employees, such as usernames and passwords, to launch more targeted attacks. Every employee in an organization should be educated on the dangers of phishing attacks so that they can guard their own email accounts and that of their coworkers.

How does Phishing Work?

Email scams are the most common form of phishing, and they’re often the first step in the scamming process. The sender’s identity is obscured so that the message appears to come from a well-known source. If the victim is deceived, he or she is compelled to divulge personal information on a fraudulent website. Malware can also be downloaded onto the victim’s computer from time to time.

The first step that cybercriminals take is to narrow their focus to a specific demographic. That’s where the scammers get creative. They create emails and texts that appear to be legit but actually contain dangerous links or attachments that trick their victims into taking an unknown, risky action. In a nutshell, here’s what you need

  • Senders of phishing emails frequently use strong emotions to entice their victims into opening attachments or clicking on links.
  • Companies and individuals can be fooled by phishing attacks, which are designed to appear legitimate.
  • Constant innovation and increased sophistication are hallmarks of today’s cybercriminals.
  • When it comes to phishing attacks, all it takes is one successful one to compromise your network and steal your data.

How to Increase Phishing Awareness?

All phishing attacks can’t be prevented by one piece of cybersecurity software. A tiered security approach can help your company reduce the number of phishing attacks and lessen the impact of attacks when they occur. As part of this multi-pronged strategy, employees receive awareness training. Employees are typically the last line of defense if an attack can get past your security measures.

Learn about phishing attacks, how to recognize them, and what to do if you think you’ve been the victim of a phishing attack. Take our Phishing Awareness Quiz to see how much you know about phishing.

How to Detect Phishing?

One of the best ways to identify a phishing attack is to examine hypertext links in any email client.

You can see the link’s URL in a pop-up window if you hover over it while checking for links. Check to make sure the email’s destination URL is exactly the same as the link in the email Be wary of links that include strange characters or abbreviations, as well.

By briefly hovering the mouse over the hyperlink on a mobile device, you can see the destination URL. This causes a small pop-up window to appear with the URL in it.

When hovering over the anchor text, the destination URL will be shown in the bottom-left corner of the browser window.

How to Prevent Phishing Attacks?

  • Check your online accounts on a regular basis.
  • Always keep your browser up to date.
  • Do not open email attachments from unknown senders.
  • Keep an eye out for pop-up windows.
  • Personal information should never be sent via email.
  • Be wary of social and emotional entanglements.
  • Keep track of the most recent phishing scams.

How to Process Phishing Emails?

If you receive a suspicious email, you should first do is not open it. Instead, report the email as phishing to your company or organization. Above all, you should never assume a coworker has already reported a phishing attack. The sooner your company’s IT and security teams are alerted to the potential threat, the sooner they can take steps to prevent it from causing damage to your network.

If you discover that you have unintentionally engaged in a phishing attack and have given out any internal information, you must immediately report the incident. You risk putting your data and your company at risk if you don’t report a phishing attack right away.

Types of Phishing Attacks

Spear Phishing

Spear phishing is a type of phishing that targets a single person rather than a large group of people. As a result, the attackers can personalize their communications and make them appear more genuine. Spear phishing is frequently used as the first step in breaching a company’s defenses and launching a targeted attack. According to the SANS Institute, successful spear phishing accounts for 95 percent of all attacks on enterprise networks.

Microsoft 365 Phishing

There are a number of ways that hackers can gain access to a Microsoft 365 email account. Phishing emails often pretend to be from Microsoft in these types of scams. Requesting the user log in, the email states that they need to reset their password, haven’t logged in recently, or that there is a problem with their account that requires their attention. In order to fix the problem, the user must click on a URL in the message.

Whaling

Whaling occurs when attackers go after a “big fish,” such as a CEO. These attackers frequently spend a significant amount of time profiling the target in order to determine the best time and method for stealing login credentials. Whaling is especially dangerous because high-level executives have access to a lot of sensitive company data.

Social Media Phishing

Attackers frequently conduct detailed research on their victims on social media and other websites and then plan their attacks accordingly.

Voice Phishing

Vishing, or voice phishing, is a type of social engineering. It’s a phishing call aimed at obtaining sensitive information like login credentials. For example, the attacker could call posing as a customer service representative or a representative of your company. These types of scams are especially common among new employees, but they can happen to anyone and are becoming more common.

data center

Bare Metal Cloud vs Dedicated Servers

The distinction between Bare Metal Cloud and a dedicated server is often misunderstood by users.

This is unsurprising considering how similar they are. Despite this, the Bare Metal Cloud (BMC) provides scaling and automation capabilities that traditional dedicated servers lack.

Key Differences

  • Server provisioning is automated with Bare Metal Cloud, whereas dedicated servers require manual provisioning.
  • API-driven server provisioning, infrastructure as code capabilities, and integrations with IaC tools like Terraform, Ansible, and Pulumi are all available through Bare Metal Cloud.
  • As a result, Bare Metal Cloud servers boot up in under two minutes. Manually setting up a dedicated server, on the other hand, takes a long time and can take anywhere from a few days to several weeks, depending on the complexity of the configuration.
  • It is much easier to boot up identical environments using BMC and IaC tools.
  • You can pay per hour, monthly, or reserve resources in advance with Bare Metal Cloud’s flexible billing options. Dedicated servers, on the other hand, require monthly or yearly contracts.
  • Despite the fact that they are both single-tenant environments, Bare Metal Cloud gives you easier access to the latest hardware. While you can upgrade existing dedicated servers, it’s much easier to spin up a BMC instance with the required configuration in under 120 seconds.

What is Bare Metal Cloud?

A bare-metal cloud server is a non-virtualized, single-tenant environment with cloud-like scaling capabilities. It makes full use of the server’s physical hardware as a single-tenant environment. Because all physical resources are dedicated to your use only, there is no “noisy neighbors” effect as in other cloud environments.

Bare Metal Cloud servers deliver maximum performance due to their processing capacity. They provide you with complete control over all physical elements. As a result, you can tailor the server to your specific workloads.

Support for automation-driven IT infrastructure is one of Bare Metal Cloud’s most important features. The service includes a user-friendly API and CLI that let you treat your infrastructure like code and integrate it with open-source automation tools.

Bare Metal Cloud vs Dedicated Servers

Between Bare Metal Cloud and dedicated servers, there are a few key distinctions.

  • Support for APIs and Command Line Interfaces (CLI). API-driven provisioning is one of the main features that distinguish a BMC server from a dedicated server. Developers can automate server provisioning instead of manually spinning up instances.
  • Infrastructure as a source of code support Treating infrastructure as code is possible with Bare Metal Cloud. Using IaC tools, users can automatically configure environments and set up the required systems and devices. Reusable scripts save time by constructing the necessary infrastructure. Furthermore, building infrastructure with reusable scripts is the simplest way to ensure environmental stability and consistency throughout the DevOps pipeline.
  • The time it takes to deploy something. You can start a BMC instance in less than 120 seconds thanks to its integration with automation tools. Dedicated servers, on the other hand, can take anywhere from days to weeks to set up. When you need to scale up resources quickly, the ability to quickly spin up instances is critical. The process is not only slower but also more prone to errors without IaC.
  • Model for billing. Bare Metal Cloud’s hourly/monthly or reservation billing model allows you to use resources as needed without committing to a long-term contract. As a result, you can scale your resources as needed or set aside resources for later use. Monthly and yearly payment plans are available for dedicated servers, which are better if you need hosting resources for a long time.
  • You’ll have access to the most up-to-date server configurations. If you need servers with the most up-to-date technology, it’s simple to find a BMC server that meets your needs and rent it as needed. The latest hardware and storage solutions are installed on Bare Metal Cloud servers. Upgrades to dedicated servers’ resources are also possible, but the process is time-consuming and costly.

Bare Metal Cloud Use Cases

Websites for E-commerce

The e-commerce industry experiences fluctuating traffic throughout the year. During the holidays, the industry typically sees a significant increase in traffic. When a company needs more resources to handle a large workload, this is when they need to hire more people. Resource reservation and hourly billing are available in Bare Metal Cloud, making it ideal for anticipated workload bursts.

Processing of Large Amounts of Data

BMC is the right choice if you need to process large amounts of data on a regular or periodic basis. By reserving resources, you can scale your infrastructure and spin up additional servers for data processing only when needed. In this case, using BMC is the most convenient and cost-effective option because you can pay by the hour. You simply shut down the surplus Bare Metal Cloud server once the data has been processed.

Farms for Rendering

In order to calculate computer images, 3D animation studios must set up clusters of servers. Render farms are the name for these clusters. Designers can use a Bare Metal Cloud server instead of turning a workstation into a cluster for rendering images. Configuring the BMC as the master node is often the best option in such use cases due to its flexibility. It can quickly spin up rendering nodes to speed up the process when needed, without requiring long-term or expensive investment.

Development of an Application

BMC provides an excellent environment for DevOps teams to build, test, and deploy their applications during application development. Bare Metal Cloud’s main benefit is its cloud-native architecture, which allows developers to treat infrastructure like code. Developers can maintain the same application environment throughout the development pipeline thanks to reusable scripts. Because its testing environment mirrors production, this feature is critical for optimizing the CI/CD pipeline.

virus

What is Stuxnet?

Stuxnet is a computer worm that was designed to attack Iran’s nuclear facilities but has since evolved and spread to other industrial and energy-producing facilities. The original Stuxnet malware attack was designed to attack programmable logic controllers (PLCs), which are used to automate machine processes.

It was the first known virus capable of crippling hardware, and it appeared to have been created by the US National Security Agency, the CIA, and Israeli intelligence after it was discovered in 2010.

What was the purpose of the Stuxnet worm?

Stuxnet is said to have caused numerous centrifuges at Iran’s Natanz uranium enrichment facility to self-destruct by causing them to burn out. Other groups modified the virus overtime to make it attack facilities like water treatment plants, power plants, and gas lines.

Stuxnet was a multi-part worm that spread through Microsoft Windows computers via USB sticks. The virus looked for signs of Siemens Step 7 software on each infected PC, which is used by industrial computers acting as PLCs to automate and monitor electro-mechanical equipment.

The malware attack updated its code over the internet after discovering a PLC computer and began sending damage-inducing instructions to the electro-mechanical equipment the PC controlled.

At the same time, the virus gave the main controller false information. There would have been no indication of a problem until the equipment began to self-destruct if anyone had been monitoring it.

Stuxnet’s Aftermath

Stuxnet’s creators allegedly programmed it to expire in June 2012, and Siemens issued fixes for its PLC software, but the malware’s legacy lives on in other malware attacks based on the original code. Among the “Sons of Stuxnet” are:

  • Duqu (2011). Duqu, which was based on the Stuxnet code, was designed to log keystrokes and mine data from industrial facilities in preparation for a future attack.
  • Flame (2012). Flame, like Stuxnet, was spread via USB flash drive. The flame was a sophisticated spyware program that, among other things, recorded Skype conversations, logged keystrokes, and took screenshots. It primarily targeted the Iranian government and educational institutions and some private individuals in other Middle Eastern countries.
  • Havex is a word that comes to mind when (2013). Havex’s goal was to collect data from companies in the energy, aviation, defense, and pharmaceutical industries. Havex malware primarily targeted organizations in the United States, Europe, and Canada.
  • Industroyer (2016). This was aimed at power plants. In December 2016, it is blamed for causing a power outage in Ukraine.
  • Triton is a fictional character (2017). This malware was designed to target the safety systems of a petrochemical plant in the Middle East, raising concerns about the malware’s intent to injure workers physically.
  • The newest (2018). In October 2018, an unnamed virus with Stuxnet-like characteristics reportedly struck unspecified network infrastructure in Iran.
    While ordinary computer users have little reason to be concerned about Stuxnet-based malware attacks, they pose a significant threat to a number of critical industries, including power generation, electrical grids, and defense.

While extortion is a common goal for virus creators, the Stuxnet family of viruses appears to be more focused on infrastructure attacks. How can a business safeguard itself against a Stuxnet-related malware attack? SeiMaxim’s recommendations are listed below.

How can Industrial Networks be Protected from Malware Attacks?

When it comes to preventing malware attacks, good IT security practices are always beneficial. Patches and updates on a regular basis, strong passwords, password management, and identification and authentication software are all examples of these best practices. Virus scanning (or banning) of all USB sticks and other portable media, as well as endpoint security software to intercept malware before it can travel over the network, are two important practices that may have helped protect against Stuxnet. Other methods for defending industrial networks against attacks include:

  • Use firewalls and a DMZ to separate industrial and general business networks.
  • Machines that automate industrial processes should be closely monitored.
  • Use whitelisting for applications.
  • Implement strong physical security for access to industrial networks, including card readers and surveillance cameras, to monitor and log all network activities.

Finally, businesses should develop an incident response plan to respond quickly to problems and quickly restore systems. Employees will be trained using simulated events, and a security culture will be established.

ransomeware

What is ransomware?

One of the most common and disruptive forms of malware is ransomware. A single attack can result in millions of dollars in damage and hundreds of hours of recovery time before the victim can use the infected devices once again.

A primer on ransomware and the dangers of extortion software is the focus of this article. We examine the current ransomware landscape and provide advice on best counter this cyber threat by explaining what this malware is and how it works.

Definition

Ransomware is malware that prevents users from accessing files or devices until they pay a ransom. Most ransomware encrypts data, allowing attackers to demand payment in exchange for the decryption key. If the victim refuses to comply, the attacker will delete the key, rendering all encrypted data useless.

A single PC or mobile device can be infected by ransomware, but an attack can also target an entire network. The motivation is usually financial, but some attacks are designed to sabotage the target. Ransomware’s consequences can be devastating, resulting in:

  • Business and customer data are lost.
  • Allowing a data breach to occur could result in legal consequences.
  • Long periods of inactivity.
  • A loss of customers as a result of a reputational hit.
  • A time-consuming and expensive recovery process that restores the network to its pre-attack state.
  • Infrastructure damage over time.

The amount demanded a ransom can range from a few hundred dollars to millions of dollars. Most attackers require payment in Bitcoins, a cryptocurrency that allows the criminal to remain anonymous once the money is received.

Ransomware prevention must be a part of every cybersecurity strategy because no business or system is safe. Hackers use ransomware to attack small businesses, large corporations, government agencies, and individual users. This malware poses a threat to all operating systems, including Windows, Linux, and Mac.

Current Trends

As criminals develop new tactics for exploiting advances in cloud computing, virtualization, and edge computing, ransomware will continue to evolve. The following are the most important trends that are currently influencing the ransomware landscape:

  • Criminals are targeting managed service providers (MSPs) more than ever before. Breaching a single MSP allows an attacker to infect clients while also allowing them to attack multiple targets with a single breach.
  • Better defenses: Businesses are employing new tactics to stay ahead of hackers. Improved heuristics, behavior analysis, and bait files are assisting businesses in predicting attacks rather than reacting to threats.
  • Hackers are continuing to target companies that operate from their homes. Employees who work from home using personal devices are the primary target.
  • Attackers are concentrating their efforts on industries that the pandemic has disrupted. Criminals target healthcare and education facilities because they know their data is valuable and likely poorly protected.
  • There’s more Ransomware-as-a-Service than ever before: Ransomware-as-a-Service is a subscription-based “service” that allows hackers to carry out attacks using third-party tools. The creators of the tool are paid a percentage of each successful breach, while the “clients” are free to concentrate solely on spreading malware.
  • Conti, Avvadon, REvil (ex Sodinokibi), Netwalker, and Babuk were the most prominent ransomware threats in 2021. The most common attack vectors are phishing emails, RDP exploits, and software flaws.

How does ransomware Work?

All ransomware attacks start with a virus that gets into the computer. Once the ransomware has infiltrated the computer, it runs a malicious file. Do what it needs to do based on the type of malware.

  • It starts encrypting when it finds the target data (Microsoft Word documents, images, databases, and so on) and starts searching for it.
  • As soon as you connect to the hacker’s C&C server, you can take control of the computer.
  • Take care of everything automatically.
  • Make sure to look for valuable data and set up the process for getting it out of the country.

When the program is done with its job, the user loses access to files or the whole computer. The message on the device says that the system has been infected with ransomware and that the only way to get back in control or get your data back is to pay a ransom. The two most common ways that programs show this message are.

  • A background that turns into a ransom note when you move your mouse over it
    Each encrypted folder has text files inside of it.
  • Every ransom usually comes with two deadlines so that the victim is forced to pay. The first deadline is when they say they’re going to double the ransom, and the second is when they’re going to do that. Second: The attacker wants to delete the decryption key.

Asymmetric encryption is used by most ransomware. To encrypt and decrypt data, this type of cryptography uses a pair of keys that are unique to each other. Most ransomware programs use a different decryption key for each file they want to get back. To get the data back, you need to use the hacker’s key stored on his server.

How Does Ransomware Spread?

This is a list of the most common ways that ransomware is spread.

  • Email phishing campaigns that send out a link or attachment that isn’t safe.
  • A very well-targeted spear-phishing attack.
  • People can be tricked into doing things they don’t want to do (baiting, scareware, pretexting, tricks on social media, etc.).
  • Malvertising.
  • Exploit kits are found on malicious websites.
  • A worm made by someone else takes advantage of a flaw in the system (such as a faulty RDP setup or a flaw due to poor server management).
  • A piece of hardware that has been harmed (namely USBs and laptops).
  • Unnecessary add-ons are added to downloads.

Most top-tier ransomware can spread through the network after it infects the first person. Many times, the infected device is not the goal of the attack. Most programs use self-propagation mechanisms to spread to other systems to get to databases and servers. This is how most of them work.

Who is the Target of Ransomware?

Criminals who use ransomware attack anyone they can, but their primary targets are businesses that appear to be willing to pay a hefty ransom quickly. The majority of attacks target people who:

  • Client information should be kept safe (for example, banks or law firms).
  • Do you need access to files right away? (hospitals and clinics).
  • Have data that is irreplaceable (government agencies).
  • Rely on an understaffed security team (public institutions and SMBs).
  • With a diverse user base and a high volume of file sharing (universities).

If your company does not meet these requirements, you should be concerned. Criminals are opportunistic and will seize any opportunity to prey on the weak. Furthermore, because some ransomware spreads automatically across the internet, any company is a potential target regardless of size, industry, or income level.

What are the Different Types of Ransomware?

While all ransomware programs have the same basic structure, there are two main types of cyberattacks:

  • Locker ransomware (Computer locker): A type of malware locks users out of their computers and prevents them from booting up. The victim is usually given limited access to the locked system so that they can interact with the hacker.
  • Crypto ransomware (data locker): A type of ransomware that encrypts sensitive information without locking the user out of the device. Financial data, private customer information, large work projects, photos, tax information, videos, and other types of information are common targets.

Locker ransomware is a less dangerous type of ransomware because it does not spread over the internet or corrupt files. This malware is also easier to remove without paying the ransom, so locker hackers frequently pose as cops to pressure the victim into paying the ransom as soon as possible.

Criminals began developing a new ransomware variant as businesses started to rely on better data backups. The goal of a Doxware attack is to steal data from the target system. If the program steals the data, the attacker demands a ransom and threatens to leak or sell the files to the highest bidder if the ransom is not paid.

Some programs can exfiltrate data before encrypting them. An attacker can use both extortion tactics by combining crypto and Doxware capabilities.

How Can Ransomware Be Avoided?

Ransomware is difficult to eradicate, but basic security hygiene, employee awareness, and proactive response planning can all help. The following are the best practices that every business should follow to protect themselves from ransomware.

  • Update your devices and systems with the most recent security patches.
  • Ascertain that the team follows sound email security procedures.
  • Organize a security awareness training session to ensure that everyone on the team understands how ransomware works.
  • To prevent lateral movement between systems, use network segmentation.
  • Ensure that employees understand how to use anti-malware and anti-virus software.
  • To avoid malicious ads and drive-by downloads, emphasize the importance of safe surfing.
  • Enhance the overall security of the network.
  • To protect critical systems and databases, use zero-trust policies and multi-factor authentication.
  • Keep an eye on network activity for any unusual activity.
  • Regular updates and traffic monitoring ensure that endpoints do not become entry points.
  • Make a plan for dealing with an incident.

Using immutable backups is the best way to reduce the threat of ransomware. Intruders cannot encrypt, delete, or alter the information in this type of backup because it is uneditable. To reduce the risk of losing data if ransomware strikes, back up data several times per day.

What Should You Do If Ransomware hits you?

Even the best ransomware protection isn’t always enough to prevent an attack. If you are attacked, follow the steps below to minimize the damage and get back to business as soon as possible:

  • Isolate the source of the issue. Remove the infected device from the network and turn it off. Remove the possibility of lateral movement because the program is likely looking for other devices and drives.
  • Examine the damage. Examine each device that appears to be suspicious. Look for files with unusual extensions, encrypted data, and reports of users having trouble opening files. Make a list of all the affected systems, such as network devices, cloud storage, external hard drives, laptops, PCs, and other portable devices.
  • Find patient 0 on the map. You need to figure out where the attack came from. Examine your anti-virus and malware programs and your EDR system and monitoring platform for any alerts.
  • Recognize the Ransomware. You must determine the type of ransomware that has infected your organization. Most ransom notes reveal the perpetrator’s identity, but you can also use a search engine to look up the message text and find the perpetrator that way.
  • Make a call to the authorities. Officers may be able to assist in identifying the attacker, and there’s a chance they have the decryption key for the ransomware in question.
  • To restore data, use backups. Each infected system should be restored from a backup. If you have immutable backups, the attack will not affect the backup file, restoring each device to its previous safe state. After that, scan devices for back doors with an anti-malware solution.

Should Companies Pay the Ransom?

Paying the ransom is tempting if a company does not have a data backup and faces weeks or months of recovery. Before making a decision, keep the following in mind.

  • You may never receive the decryption key. Many victims have paid the ransom only to be left empty-handed.
  • It’s possible that the decryption key won’t work. Because ransomware authors aren’t in the file recovery business, they don’t spend much time making sure the decryption works.
  • It’s possible that your files are too corrupted. Some ransomware programs corrupt files beyond repair to ensure that encryption happens as quickly as possible. Even a decryption key won’t be able to restore the files if this is the case.
  • You’ve turned into a desirable target. A company that has paid the ransom in the past is an appealing target for a new attack. The same group of people may strike again in the future or inform their colleagues about which businesses are willing to meet the demands.
  • Criminals can still leak your information. Even if you pay the ransom, if attackers steal your data, nothing will stop them from selling it to the highest bidder.

Rather than debating whether paying the ransom is the best option, make sure your company is prepared to deal with a ransomware attack. You will never be in a position where you must consider paying the ransom if you take the proper precautions and backups.

How to install RDP?

What is RDP?

RDP (Remote Desktop Protocol Client) is a Windows-based application that allows users to connect to a terminal server via a local LAN connection or a remote connection via the internet. 

The steps to install RDP are outlined in the procedure below.

RDP Installation

RDP must first be downloaded to your local computer before it can be installed. Take the following steps.

  • Go to this link and connect to the Microsoft RDP web page.
  • When the file download window appears, click the Save button, navigate to your Desktop, and click the Save button.
  • Explorer is now open (Right-click on the Start menu and select Explore).
  • Navigate to the Desktop and double-click on the msrdpcli.exe icon.
  • To begin, press the following buttons:
Next -> I Accept the terms…… -> Next -> Next -> Install -> Finish

Load the Terminal Server Address

  • To access the terminal server, type in the IP address.
  • Get the address of your terminal server from your system administrator. You’ll be given two addresses, one is your LAN address, which you’ll use to connect within your building, and the other is your IP address. The second is the internet address, which may be used to connect to the server from anywhere.
  • RDP should be started. Go to Start -> Programs -> Accessories -> Communications -> Remote Desktop to do so.
  • Once RDP is up and running, go to the RDP Client address field to the right of the word Computer and type in the relevant address.
  • Establish a connection with the Terminal Server
    Finally, you must establish a connection to the terminal server. To do so, follow these steps:
  • Set up an internet connection.
  • As before, start the RDP client.
  • Check that the address loaded to the right of the term computer is correct.
  • Connect by clicking on it.

You should see a Windows login box after a short delay. You can begin working immediately after login into the Terminal Server!

seo

How to Get Backlinks

There’s no denying that backlinks are still one of Google’s top three ranking factors and that this isn’t going to change anytime soon.

As a result, many marketers and business owners are unsure how to obtain backlinks to their websites. Links from one website to another are votes of trust, authority, and confidence.

Higher rankings on SERPs can mean more visibility and likely more organic traffic for your site due to increased authority. However, not all links are created equal in Google’s eyes, and the wrong type (toxic links) can harm your ranking rather than help it.

Backlinks should essentially:

  • Earn editorial respect.
  • Come from authoritative, topically relevant websites.
  • It hasn’t been paid for or sponsored (including as a result of gifted products).

Backlinks can help boost your SEO strategy, and there are various ways to obtain high-quality links. But where do you even begin?

Resource Link Building

Many people start thinking about big and complicated tactics when thinking about getting backlinks. However, resource link building is one of the most effective ways to build links.

To be successful with this strategy, you must first determine how your company can benefit your target audience. Then you must create excellent resource pages to obtain high-quality backlinks from authoritative sites.

The following are some examples of where resource pages can be found on the internet:

  • Boards of tourism and travel
  • Universities
  • Governments at the local level

And you can often find these opportunities by looking at your competitor’s link profile and seeing who links to them but doesn’t link to you. You can quickly identify resources related to your competitors’ sites using the SEMrush Backlink Analytics Tool.

This way, you can work on a content strategy that will catch their attention and make them want to link to your site instead of their competitor’s.

Broken Link Building

Finding informative web pages with external links to dead pages is the goal of broken link building.

You can quickly build some excellent links if you can identify broken links that lead to 404 pages and present an alternative piece of content as good as, if not better than, the original link.

It would be best if you had a piece of content similar to the one that has initially been linked to (or be prepared to create it). With this strategy, you can achieve a reasonable level of success, as connecting to a 404 page will benefit neither users nor the website from which you want a link.

You’re assisting a web admin in reducing broken links on their site by suggesting a replacement, so they don’t have to look for one themselves. To learn how to use the tactic, read our guide on Broken Link Building.

Unlinked Brand Mentions

It is not uncommon for many businesses to be mentioned across the web, from mentions in regional online newspapers and radio stations to product reviews and references.

While it’s ideal if these mentions also include a link to your website, this isn’t always the case. Unlinked brand mentions are what they’re called.

But how do you track down brand mentions that aren’t linked and try to turn them into links?
Set up the tool to track any mentions of your brand, and you’ll get notifications as soon as they happen.

When it comes to finding existing unlinked mentions, select the ‘no link’ option from the ‘link to website’ dropdown, and a list of unlinked brand mentions will appear.

Then you can start contacting web admins, journalists, and bloggers who have mentioned your brand and politely request that they include a link.

However, you must demonstrate how the link adds editorial value to increase your chances of this happening. You can use this template as a starting point for your outreach (which you can do and manage through the Link Building Tool).

Supplier Links

If you sell other people’s products, you may be missing out on an excellent opportunity to get a lot of high-quality links to your site.

Many manufacturers and suppliers have ‘where to buy or stockist’s pages on their websites.

This is simply a manufacturer directing users to where they can purchase their goods. You should also be listed if you sell a manufacturer’s products (and linked).

Please list all of your suppliers’ names and websites, then go through each one, looking for a page that lists their stockists.

You find a page, but you don’t see yourself listed?

It’s unlikely that this was done on purpose. Contact your company’s contact person, share the page, and inquire about the process for getting your website listed and linked. Your contact may be able to help you with this.

Can’t seem to find a page with a list of stockists? Maybe you could work together differently?

Business Association Links

Are you a member of any professional organizations? Perhaps your Chamber of Commerce or a trade association? If this is the case, you may have some simple opportunities to earn links to your website.

This is similar to supplier links in that it does not require you to stock a manufacturer’s products or that they have a page on their website.

Please make a list of all the organizations to which you belong and their websites. Then, on their website, look for a member’s page or something similar. A member directory, such as this one from the Long Beach Chamber of Commerce, is a typical example.

If you are a member but do not see yourself listed, contact your contact and inquire about how you can be added.

However, you can take this strategy a step further by actively seeking out organizations in your area or industry that provide a link to their members as part of their membership. If you’re not a member but think you’d benefit from what they offer, join now and follow that link!

Listicle Link Building

Listicles are an essential part of any backlink-building strategy.

When it comes to gaining links to your website, listicles are a great way to get your products or services in front of your target audience while also earning links that do more than help your search rankings. You’re probably already aware of popular industry listicles that mention your competitors but don’t mention you.

These are usually articles that cover the following topics:

The best…

top ten…

or something similar.
You can find listicles in your industry that round up your competitors using Google search operators and then check to see if you’re included. You’re probably already aware of the post if you’re reading this.

To be included in some listicles, you must contact a journalist or blogger and explain why you are a better candidate for inclusion than others already on the list.

If you can demonstrate how your business adds value to users, the writer may be willing to update and add your company. It all boils down to self-promotion.

To learn more about reaching out via email, read our guide on Email Outreach.

Link Gap Analysis

Conducting a link gap analysis and identifying sites that link to your competitors but not to you is one of the quickest ways to find link-building opportunities.

If a website has linked to more than one of your competitors, there’s a good chance they’ll link to yours as well – as long as you can show them why they should.

You can make this process much easier by using the Backlink Gap tool.

You can see the domains (and pages) linking out to multiple competitors by entering up to five domains. Then you can spend some time figuring out why they’re linked and how you can get your hands on them.

Digital PR

You can’t ignore the power of digital PR if you want to build high-quality links to your website on a large scale.

Journalists frequently rely on public relations to feed them stories to cover. If you can be the brand that stands out and makes the news (even if you don’t have any product launches or similar), it’s not uncommon for a single campaign to generate hundreds of pieces of linked coverage.

It’s not all about the numbers, though.

Digital PR can assist you in obtaining topically relevant links from the most influential publications in your field. These links can help you establish yourself as an industry expert while driving targeted referral traffic.

You’ll need to provide linkable assets and promote them to journalists using tried-and-true PR tactics to get these backlinks.

The Skyscraper Technique

The Skyscraper Technique, which was first introduced to the SEO community by Brian Dean of Backlinko, is a link-building strategy that follows a tried-and-true process:

Look for content that has received a lot of attention and has a lot of links.
Improve your content and promote it to those linked to the original piece.
It works because you are removing the guesswork associated with content marketing by building on a foundation that has already been proven to work.

This technique can and will assist you in generating high-quality links that will boost your organic traffic and help you rank for competitive search terms and keywords.

However, you must be willing to put forth the effort.

Because the Skyscraper Technique is all about creating the best piece of content for your chosen topic on the internet, you must be willing to go all-in on:

  • Length
  • Depth
  • Visuals

Testimonial

You’re probably used to getting customer testimonials, but have you considered that they can also be a great way to build links?

Most likely not.

While this strategy is unlikely to scale, it can help you diversify your link profile by extolling the virtues of another’s tool, product, or service.

If you can write a testimonial or case study for them to use on their website, they will almost always include a link back to your site as a credit.

A typical scenario is identifying who you are a customer of (your suppliers) and thinking about whose offering you love. After that, write a fantastic testimonial for them and permit them to use it on their website.

To obtain backlinks to your website, you can employ various strategies. Which strategy is best for you is often determined by how you’ve previously approached link building, the industry you work in, and what your competitors are doing.

You can identify the best-suited tactics for your website and resources and plan out exactly how you will earn your competitive advantage by putting together a solid link-building strategy.

Good luck with your link-building!